Waiver of Mosaic search service of Brazil, Serasa Experian, shows that in 2011, C-class components groups, 41.3% of the offerings have used insurance market for cars in Brazil.
In 2008, the class C represented 29.1%, which represents a growth of over 40% in three years. This plot never invested so much in society – segment is the first time that sits on top of the rankings. This is the conclusion of the survey on consumption of auto insurance from Experian Marketing Services. According to the classification for the removal of persons belonging to the groups, Young and Aspiring Social Periphery Rural Brazil were the largest consumers of this kind of insurance.
“The new auto insurance consumer market, composed of groups in social Ascension, becomes the focus of companies who now seek to improve communication and interaction with that population. In this new relationship that establishes itself, there is a huge possibility of diversification of segmented offerings. Thus, to understand who is this new audience is critical to business growth of insurance companies, “says Juliano Marcilio, President of Serasa Experian Marketing Services and Experian Latin America.
The Aspiring Social GROUPS – the Group was responsible for the consumption of 21.0% of auto insurance in 2008, having grown up to 22.5% in 2011. He represents 9.74% of the Brazilian population which has an average age of 41 years, with monthly average income of $ 1,620 .00.
In turn, between 2008 and 2011, the Group also had the Outskirts Young auto insurance consumption growth, rising from 4.1% to 9.8%, i.e. more than doubled. He represents 20.92% of the population has an average age of 32 years, with monthly average income of R $ 950.00.
The profile Rural Brazil represents 16.05% of the total Brazilian population and participants have an average age of 42 years and monthly average income of R $ 960.00. The group, which consumed 4.0% auto insurance in the country in 2008, reached 9.0% in 2011, 125% growth for the period.
HIGHER CLASSES-when evaluating the historical development between 2008 and 2011, one can realize that Mosaic groups Brazil components of higher classes, as rich, Sophisticated and Influential; Prosperous Urban Dwellers and Entrepreneurs and traders, lost in time. representativeness
The Wealthy, sophisticated and Influential groups had their relative involvement in auto insurance consumption reduced by 15.1% to 7.9% between 2008 and 2011, while Prosperous Urban Dwellers had 22.8% fall to 15.1% and 16.2% Entrepreneurs and traders to 14.1%. These higher income segments of society, which historically had almost exclusive focus of insurers began to compete for the attention of enterprises with the new consumer market.
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